Why data bundles expire

Data bundles expire in 30 days and in 60 days, it just depends which cellphone network you are on. It is no secret that South Africans hate it when bundles expire and most of them don’t now how this is possible. A data bundle is not a loaf of bread nor is it a a block of cheese, the two items I just mentioned definitely do expire and we throw them away because they are useless after the expiry date has been reached. I stumbled across picture where cellular giant, Vodacom, used expiring bread as an analogy for data bundle expiry dates. See below before I explain further.

Vodacom

 

Whilst this explanation leaves a lot to be desired, I did some digging because just like you, I hate it when bundles expire especially when I have just received a YouTube link or a funny image.

“From what I know, Vodacom and all other ISP’s use Telkom’s SAT-3 undersea cable. They pay a monthly retainer to use it and get allocated a certain amount of data they can sell on to their subscribers. That’s why your bundle expires, because so does theirs.”  – News 24 reader

After reading the above quote, I stumbled across a news article written by Craig Wilson of Tech Central explaining why data bundles expire and why we can’t do much about it. Have a read here.

 

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