RATIONALE
Currently conversations about the Internet and related digital technologies are lead (or monopolized, if you choose to use that word) by the techies, who have been the driving force behind the establishment and rapid development of this communication channel. The risk is that these key media get reduced to being about technology, and the users (who are generally not techies) get left out of the conversations as a result.
PURPOSE
To create a platform that sparks conversations predominantly between Marketers, and other non-techies, about the Internet and related digital media as equally important channels of communication, with limited (if any) need to know or understand the technological back-end.
InMarketingSpeak blog falls under eNitiate Integrated Solutions’ Publishing Business Unit.
InMarketingSpeak 