eNitiate’s Flagships

While eNitiate has a number of projects under its name; we have a few that we are especially proud of, and they are shared here below:

eNitiate demonstrates its digital marketing and social media knowledge in the wide array of related topics that are being blogged about on various platforms as follows:
- InMarketingSpeak forms the core of our blogging activity, and has rich content that has been amassed since 2009.
- As at the beginning of 2012, we have also increased the number of blogging platforms, and now include News24.com, Glogster.com and storify.com.
- In addition to the increased blogging activity above; we run a Twitter chat with the hashtag #InformUrself, where we engage various subject matter experts in the digital space, and the notable ones have been Bontle Moeng, Sechaba Motsieloa, Bruce Mubayiwa, Anne Wilson, Paul Byrne, Abey Mokgwatsane, Robe Stokes, Walter Pike, Roche Mamabolo, Sipho Ngwenya and Kizito Okechukwu.
eNitiate acquired a major stake in an entertainment blog called GoXtraNews in February 2012. This blog gets over 30 000 hits a month coming from over 100 countries around the world, with the bulk of its traffic from 3 major markets – South Africa, the US and the UK.
There is more to follow in this bundle of services, as more opportunities are explored for distributing owned content in the digital media space.

TEDxSoweto Tweet

Twitter content management for Eskom Energy Efficiency, including all seasonal campaigns – 2012 to date.

Eskom Energy Efficiency tweet

Content marketing for Macufe from 2010 to date, using eNitiate-owned Friends of Macufe social network accounts.

Friends of Macufe Facebook Page 2013

Social media partner of Kasi Entrepreneurship Conference 2012
Social media partner of Global Entrepreneurship Week (GEW) Business Breakfast 2012
SMS marketing: SAB Sales staff launch of Carling Black Label Cup 2011
Social network marketing: Worlds Aids Day South Africa 2010

Social analytics services were provided for Glambition 2013, eTV’s magazine programme

Comprehensive online presence analysis of the following brands has also been conducted: McDonald’s SA, SAA, Transnet and Swaziland Tourism.

We have a strategic alliance with Brand Strategy & Design (BSD), a highly rated Kenyan outfit. To date, eNitiate has conducted 3 x 2-day social media training and consulting sessions in Nairobi, with the last the training session on 25 & 26 October 2012. These sessions were attended by representatives from Kenya’s various business sectors; including government agencies, banking, IT, telecoms and research sectors. We intend to strength this relationship into the future, with a view to leveraging it for digital consulting and other work in Kenya and rest of East Africa market entry.
We offering social media training services to South African startups through Enablis.

eNitiate has developed a Twitter Engagement Score algorithm that assists brands measure how engaged they are when compared to their competitors. Contact us by clicking on the relevant tab below for a demo.