Twitter followers and Facebook fans: 2 buy or not 2 buy?

Fan_Follower Montage

Fan & Follower Sales Agencies

The need for brands to build sizable social network communities has created a new e-commerce business all on its own, perfectly in line with natural laws of demand and supply. As more and more brands are shifting from only counting faceless clicks (or are they?) to including personal interactions with actual humans, they want to reach the largest number of social netizens possible. The qualifier here is – the targeted large numbers need to be achieved AS QUICKLY AS POSSIBLE.

The perplexing question is whether brands should buy fans and followers as a solution to meeting their social network community development targets; as opposed to organic growth that comes with posting of compelling content that elicits desired response through likes, replies, comments, shares and advocacy?

Related post: Are social network relationships about quantity to quality?

@JojiMrwebi and I (@TheRealBraWilly) had chat on #InformUrself Twitterview about this very topic recently. Here is an amended extract of the chat:

#InformUrself - to_buy_or_not_to_buy

#InformUrself Twitterview – 2 buy or not 2 buy fans/followers

Interestingly, Mary Long argues in her recent blog post that buying of Twitter followers is a bad idea. In this post, she points out the risk that what you are buying is fake Twitter followers. Well, some overzealous companies are making it impossible with their unrealistic promises, as illustrated in a montage of adverts below.

Adverts : Fans and Followers 4 Sale

Adverts: Fans and Followers 4 Sale

LESSON FOR BRANDS: General principle is not to buy fans and followers, as this goes against the rationale for social networking. But if a brand has to buy for whatever reason, great care should be given in doing so.

Have you bought fans and followers for your brand before? What is your assessment of their quality? Leave us your comments below.

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2 thoughts on “Twitter followers and Facebook fans: 2 buy or not 2 buy?

  1. I think the real challenge is not in buying the Followers. It’s keeping them on board and having them interact with the brand. What value do they actually add? A million followers count for nothing if they do not extend the reach and power of the brand.

    Should the whole aim of getting followers not be to get brand ambassadors, people who are passionate about your brand? To this end buying followers might defeat the purpose as these are not people who have followed on their own accord but are really part of the package as it were.

    • Yes, as a general principle you are right, Bruce. However, the one big lesson for me has been that social media is/are full of ambiguities, and this forces my to keep an open mind. So, my rule of thumb is always to ask what a brand is trying to achieve, and let this be the guide to whether there is a case for buying fans and followers or not. If the answer is yes, the caveat is that every effort must be made to ensure that genuine fans and followers are bought.

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